The audience for my project is teens to young adults which I would categorise as about 14-25 (even though the rated age would probably be about 15 I am aware that people younger than that would see films like this) I would say males because they typically seem to enjoy movies of the zombie genre more than females.
I would also choose teens to young adults because they are more likely to enjoy the movie more than an older or younger audience as the film would be too violent for a small child or older person. A small child wouldn’t understand the level of maturity in the project either whereas someone from the older generation would be too mature to enjoy it properly. This is due to the low maturity level of most zombie movies as they usually feature young adults too.
I have tried to attract my audience by featuring a cast which is close to the intended age level. This is so my audience will be able to relate to them on an emotion and metaphysical level. This will make them more engaged in the proceedings of the film because they will be calculating the situation in the same way the characters involved in it would as they would’ve had the same level of experiences and be of similar minds.
I have also tried to make my project entertaining by having it feature a lot of violence. Being from the same age group myself I realise how much my intended audience would like violence which is why there is such an extreme level of blood in the scene where Joe’s character is bitten.
I have also tried to include adult themes such as suicide. This is because though the maturity level in zombie films can be quite low I am not prepared to insult my audiences intelligence and I am aware that risqué and unconventional subjects usually shock an audience into enjoying the movie.
I have also set it in a school environment. Something they would be used to and therefore enjoy seeing it in this light. This will also let them relate to the characters even more because they will most likely be on the same intellectual level. They will also be going through the same things everyday as they are both in full time education.
My target audience will probably be able to appreciate the video game and other media references in the project too (such as the aforementioned ‘Shaun of the Dead’ reference) which will attract them more because not only will they feel intelligent for understanding the reference but they will feel a small amount of nostalgia for the things referenced and will be able to emotionally connect with the production even more.
In conclusion, my audience is teenagers to young adults and I have tried to attract them by making them able to emotionally connect with my production and be familiar with what is featured in it.
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